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Each month we focus on identifying a local producer to feature in our monthly newsletter, Food for Thought and in-store. We conduct an in-depth interview, and feature photos, creating an article that reaches over 9,000 shareholders. We invite the producer to the Co-op to show off their wares through a demonstration or a tasting. We promote the producer and event through print materials as well as our website, Facebook, and Instagram advertising. This program is central to our cooperatively owned business.