I would like to start this month by extending a heartfelt thank you to Jon Megas-Russell who is moving on to new adventures after an amazing career with the Co-op. Jon built a strong and capable Marketing and Community Relations team and was instrumental in helping the Co-op build strong ties to our community. Jon – thank you for your time, energy, and service as a member of the Brattleboro Food Co-op team. You will be missed, and we wish you the best in your future endeavors!
Trends
What’s Cookin’
In recent conversations, I have referred multiple times to an article that I read last fall, and its conclusions never fail to surprise the listeners. In a Harvard Business Review article,1 Eddie Yoon observed some consumer trends over a fifteen-year period, which have direct impact on how the grocery industry interacts with its customers—or rather, how the customers interact with the industry.