For Sam Estridge of Farmers and Cooks, real conversation means talking about real food: quality, flavor, and tradition. Because what they do is so unlike the industry standard, Farmers and Cooks needs the stores that carry their products to be partners in educating and inspiring their customers. At our Co-op, that hurdle isn’t quite so high, but it’s still kinda weird to think about buying something from the deli case that’s so good you’d be comfortable serving it to guests on a dinner plate. That’s where the real conversations come in.
